What is the Better Business Bureau?

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The Better Business Bureau (BBB) is a non-profit organization that aims to promote trust and transparency in the marketplace. It acts as an intermediary between businesses and consumers, providing information and resolving disputes. With its extensive database of businesses, the BBB helps consumers make informed decisions and assists businesses in maintaining ethical practices.

History of the Better Business Bureau

The BBB was established in 1912 and has since grown into a widely recognized organization. It was founded by several advertising executives who wanted to address the issue of misleading and fraudulent advertising. Over the years, the BBB has evolved to become a trusted source for information on businesses across various industries.

How Does the Better Business Bureau Work?

The BBB collects and maintains information on businesses, including their reputation, customer reviews, and complaint history. When a consumer encounters a problem with a business, they can file a complaint with the BBB. The BBB then acts as a mediator, working with both parties to resolve the issue in a fair and impartial manner.

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Businesses can also join the BBB and become accredited members. Accreditation signifies that a business meets certain standards of trustworthiness and ethical behavior. Accredited businesses are listed on the BBB’s website and are provided with resources and support to improve their practices.

Benefits of Using the Better Business Bureau

There are several benefits for both consumers and businesses in utilizing the services of the Better Business Bureau:

1. Consumer Protection: The BBB provides consumers with valuable information about businesses, helping them make informed decisions. By checking a business’s BBB rating and reading customer reviews, consumers can avoid scams and choose reputable companies.

2. Dispute Resolution: When a consumer has a complaint against a business, the BBB offers a neutral platform for resolving the issue. Through mediation and arbitration, the BBB helps facilitate communication and find a mutually acceptable solution.

3. Trustworthiness: Being accredited by the BBB enhances a business’s reputation and instills trust in potential customers. Accredited businesses are recognized for their commitment to ethical practices and excellent customer service.

4. Educational Resources: The BBB provides resources and guidance to businesses, helping them improve their operations and customer relations. This includes workshops, webinars, and access to industry best practices.

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How to Use the Better Business Bureau Effectively

Here are some tips for effectively using the Better Business Bureau:

1. Check a Business’s BBB Rating: Before making a purchase or hiring a service, look up the business on the BBB’s website. Pay attention to its rating, customer reviews, and any reported complaints.

2. File a Complaint if Necessary: If you have a problem with a business, file a complaint with the BBB. Provide detailed information about the issue and any attempts you’ve made to resolve it directly with the company.

3. Research Accredited Businesses: If you prefer to work with accredited businesses, search for them on the BBB’s website. Accredited businesses have met certain standards and are committed to resolving customer complaints.

4. Use the BBB’s Resources: Take advantage of the educational resources provided by the BBB. Attend workshops, read articles, and stay updated on industry trends to improve your knowledge and skills as a consumer or business owner.


The Better Business Bureau plays a crucial role in promoting trust and transparency in the marketplace. Through its extensive database, dispute resolution services, and educational resources, the BBB benefits both consumers and businesses. By utilizing the BBB’s services effectively, consumers can make informed decisions and businesses can enhance their reputation and customer relations.

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